It's Nice That x Uniqlo
anyways creative - part of It's Nice That - were briefed to help Uniqlo define how they use their concept space to tell product stories and to curate the first 6 months of content.
The initial focus was on HeatTech, and the challenge was to communicate product benefits and information in a way that felt visually impactful, but also very different to anything they were doing in the rest of the store. The aim was to make the space feel new and exciting, while also educating customers and allowing them to shop as normal.
Having worked with INT, anyways creative and Uniqlo before, I was tasked with documenting the collaboration.
Photography remains exclusive to my client but there's a little something for you below.
The case study can be found here: www.anyways.co/projects/uni...